I’m A Graduate, Now What? was written in 51 chapters, narrated by 56 influential Nigerians, and broken into four segments. Of the four segments, we’ve launched the first segment with its ten chapters narrated by; Segun Lawal, Aisha Augie-Kuta, Dike Chukwumerije, Yemi Amusan, Pelu Awofeso, Jane Maduegbuna, Amanda Kirby-Okoye, Orode Ryan-Okpu, Lanre Olusola, Jodie Odiete, Abiodun Baiyewu-Teru, Olamipeju Lawal and Ishaya Baku.
The idea behind the soft launch is to maximize visibility for every single chapter and allow the listener enjoy and distill the experience.
We had a teaser campaign just a few days before the launch using the hashtag #theanswerishear alluding to the fact that people can now ‘hear’ the answer to the question, I’m A Graduate, Now What?
Social media was abuzz with teasers and messages in anticipation of the launch with our very supportive narrators and friends using the DP images created and the hashtag.
And then came the release on December 22nd 2016 via Etisalat’s Cloud9. It was simply amazing. Check out the content following the link below;